Tuesday, May 15, 2012

OPP Launches One-of-a-Kind Video About Distracted Driving

Primrose, ON (OPP – Dufferin Detachment) The Ontario Provincial Police (OPP) has launched a unique and important new video about distracted driving in an effort to influence current attitudes and perceptions among motorists, especially young drivers, about this dangerous but common practice.

In this one-of-a-kind video, the OPP applied values-based research that was recently carried out in the United States. The objective of the research was to help develop an understanding of drivers, their motivations and emotions relating to distracted driving.
  One of the key findings of the research revealed that drivers are more receptive to information on distracted driving from those who have been directly impacted by distracted driving in some way.

In support of the research, and for the very first time, the OPP has produced a traffic safety video that includes victim testimonials from a family who lost a son in a 2011 fatal motor vehicle collision in which texting and driving was a causal factor.  The OPP as well as the family hope that the interview sends a strong message to drivers, especially young drivers, about how dangerous distracted driving is and the real risks and tragedies that occur from texting while driving as well as other forms of distraction behind the wheel.

The video can be used without charge for informational and educational purposes in news broadcasts and other settings.

The video is part of the OPP’s efforts to support Canada Road Safety Week.

The OPP needs your help getting this message to all drivers.  In fact, we’d like to challenge you to add it to your Facebook page, tweet and re-tweet and tell your friends to look it up on You Tube.

The vast majority of drivers know that using a cell phone or texting while driving is illegal.  They also know that it, along with other forms of distracted driving, are dangerous.  In many cases they are the same drivers that continue to do it.  Could you live with yourself knowing you took a life?

The “ripple effect” that results from a collision-related death is immeasurable.

A family who loses a parent, child or other close family member will have their hearts broken and their lives changed forever and for what?  That text message? That chance to check your email? These tragic collisions are completely preventable.  Don’t tempt fate…That text can wait !