In this one-of-a-kind video, the OPP applied
values-based research that was recently carried out in the United
States. The objective of the research was to help develop an
understanding of drivers, their motivations and emotions relating to
distracted driving.
One of the key findings of the research revealed that drivers are more receptive to information on distracted driving from those who have been directly impacted by distracted driving in some way.
One of the key findings of the research revealed that drivers are more receptive to information on distracted driving from those who have been directly impacted by distracted driving in some way.
In support of the research, and for the very first time,
the OPP has produced a traffic safety video that includes victim
testimonials from a family who lost a son in a 2011 fatal motor vehicle
collision in which texting and driving was a causal factor. The OPP as
well as the family hope that the interview sends a strong message to
drivers, especially young drivers, about how dangerous distracted
driving is and the real risks and tragedies that occur from texting
while driving as well as other forms of distraction behind the wheel.
The video is part of the OPP’s efforts to support Canada Road Safety Week.
The OPP needs your help getting this message to all
drivers. In fact, we’d like to challenge you to add it to your Facebook
page, tweet and re-tweet and tell your friends to look it up on You
Tube.
The vast majority of drivers know that using a cell
phone or texting while driving is illegal. They also know that it,
along with other forms of distracted driving, are dangerous. In many
cases they are the same drivers that continue to do it. Could you live
with yourself knowing you took a life?
The “ripple effect” that results from a collision-related death is immeasurable.
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